Trusted by 1M+ Amazon sellers worldwide
Your Amazon data is everywhere.
Your decisions shouldn't be.
Sellphin brings your 1P Vendor Central and 3P Seller Central data into one connected platform, with unified views across advertising, sales, profitability, inventory, products, brands, and marketplaces.
THE PROBLEM
Amazon gives every team data. It rarely gives the business one answer.
Advertising teams see spend and ROAS. Finance sees fees, deductions, and margin after the fact. Operations monitors inventory, while sales teams track products, pricing, and account performance through separate screens.
Leadership then receives another spreadsheet assembled from all of them.
By the time the numbers agree, the opportunity is gone, or the loss has already happened.
THE SOLUTION
Sellphin brings these separate signals together, giving the business one reliable view of Amazon performance.
THE SELLPHIN PLATFORM
See the whole Amazon business behind every number
Sellphin brings Amazon performance across accounts, brands, products, and marketplaces into one connected dashboard. Move from high-level results to the campaigns, products, and operational factors driving them, without rebuilding reports across separate tools.
Most tools solve one part of the problem. One tracks advertising. Another calculates profit. Another monitors inventory. Another exports data into Power BI. The result is often a larger technology stack with the same fragmented decision process.
02
A pricing change can be considered alongside market activity.
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A product's sales performance can be reviewed against its real costs.
A Vendor Central discrepancy can be investigated before it disappears inside another report.
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An advertising decision can be evaluated against margin and inventory.
Go beyond ROAS with advertising intelligence
ROAS can show what advertising generated. It does not always show whether the product was profitable, whether stock can support more demand, or whether the campaign contributed to the wider business objective.
Understand where the budget is working and find underperforming campaigns earlier.
See which products are converting attention into profitable sales.
Compare brand and non-brand performance.
AI AGENT NETWORK
One orchestrator. A network of specialist AI agents.
Its Orchestrator AI coordinates a network of specialized sub-agents, each designed around a professional profile and a specific area of the software and business. Each agent works with the relevant data and operational context for its domain, helping teams investigate performance, identify risks and opportunities, and understand what requires attention. The Orchestrator brings their analysis together, giving the business a more complete view of what is happening across connected accounts, brands, products, and marketplaces.
One platform for every account you manage.
As Amazon operations grow, so does the effort required to manage different accounts, brands, marketplaces, clients, and teams.
Add and manage multiple accounts.
Switch between brands, stores, and marketplaces.
Assign user roles and account permissions.
Control access at the account and brand level.
Create consistent reporting across teams and clients.
Give each person the visibility they need while maintaining one reliable operating view across the business.
WHO SELLPHIN IS FOR
Sellphin is designed for businesses whose Amazon operations have become too complex for native dashboards, disconnected tools, and manually prepared reports.
Brands and manufacturers
Manage performance across products, accounts, marketplaces, brands, and teams from one platform.
Connect sales, advertising, profitability, inventory, content, pricing, and market intelligence so every department can work from the same commercial reality.
Amazon vendors
Gain clearer control over Vendor Central performance, deductions, shortages, reconciliation, inventory, and commercial reporting.
See where revenue may be leaking and give finance and marketplace teams better information for recovering it.
Run a larger amazon operation without multiplying the manual work.
Sellphin helps marketplace teams spend less time moving between accounts, exporting data, checking spreadsheets, and rebuilding reports.
Instead, they gain one reliable view of Amazon operations, clearer profitability, deeper advertising intelligence, stronger coordination across departments, and earlier visibility into risks and opportunities.
Leadership gets a concise view of performance.
Operational teams retain the detail they need.
Finance, advertising, inventory, and marketplace teams work from consistent information.
Agencies can manage more client accounts without recreating the same reporting process for each one.
1
Connect
Bring together data from Seller Central, Vendor Central, Amazon Advertising, and connected reporting workflows.
2
Unify
Organize accounts, brands, products, marketplaces, users, and performance metrics inside one platform.
3
Orchestrate
Use the Orchestrator AI to coordinate specialized sub-agents across different areas of the software and business.
4
Understand
See what changed, why it changed, and how it affects revenue, profitability, inventory, advertising, and marketplace performance.
5
Act
Give the right team the information needed to adjust the plan, investigate the issue, protect the margin, or pursue the opportunity.
Pricing built around how you operate on Amazon
Choose the plan that matches your Amazon business model, then extend it with AI credits and specialist tools when needed.
AI credits included with paid plans
Paid Seller and Vendor plans include a monthly AI credit allowance. AI-powered features consume credits, and additional credits can be purchased when needed.
Extend your plan with specialist tools
Optional modules that plug into your core subscription; some usage based on AI credits, others priced separately.
Insights for smarter Amazon decisions
Practical guides, industry insights, and expert perspectives to help teams improve performance, protect profitability, and manage increasingly complex Amazon operations.
Stop managing Amazon through exports, tabs, and hindsight.
Bring Amazon performance, advertising, profitability, inventory, marketplaces, and vendor operations into one connected dashboard.